Nisha K R1 minThe Power of Customer-Centric StrategiesThe products or services we offer may be at par or above any of our competitor, but the way it gets delivered is what matters. In the...
Nisha K R2 minModern Marketer Mindset: What orchestrates business driving forces?In a competitive market, marketing innovations are triggered by customer needs. Customer needs are not always simple but most times they...
Nisha K R4 minCompetitive Advantage of business: How digitisation helpsA competitive advantage is an attribute(s) that allows a company to achieve superior margins compared to its competition and generates...
Nisha K R1 minMakeInIndia Catching Up?India is reducing the use of Chinese products by lowering imports, which is down by 35% during the period of April to March 2020,...