SALES PLANNING & MARKETING OPERATIONS
Is your business suffering and you need to increase sales? Low performers in sales, marketing and customer service? CRM investments are not paying off? If one or more of these sounds like you, you're in the right place.
Our Services
Consoul works with both B2B and B2C companies to accelerate their growth by optimizing sales and marketing processes, team, and tools. As an ROI-driven team, we assess, build, and deliver high-impact sales and marketing solutions designed to produce measurable results.
Sales Planning and Sales Team Performance Optimization
With deep sales consulting experience and nuanced industry knowledge, we assess, build, and deliver high-impact sales solutions designed for a sustainable and predictable revenue stream for startups as well as established businesses.
If you are a recently funded startup, we will help you create and test a comprehensive go-to-market (GTM) strategy designed to rapidly maximize success with target customers and drive early reference wins. We provide strategic sales consulting services to help you define your ideal target markets, open up new markets and territories, and increase the scale you have built within your sales team.
For established companies, we will help to design and implement a plan with all the components of a mature sales organization along with the systems necessary to manage, measure and maximize top-line results. Our sales planning and execution services covers:
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Sales processes assessment, optimisation and control
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Sales and marketing alignment
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Evaluation of target markets, segments and customers
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Salesforce assessment and re-structuring the sales organisation
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Design, and optimise sales incentive and compensation plans
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Model commission calculators that deliver results
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Territory alignment with quotas and targets
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Monthly meetings with sales teams, coaching, ride-along, training, corrective action plans
Marketing Operations and Spend Optimization
We start off with a 360-degree marketing audit to understand what’s working and what’s not. Then we formulate your marketing strategy and help your marketing operations and team to optimize for ROMI. Once the setup is done, we regularly review and evaluate your processes and metrics to sustain the success.
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360 Degree Marketing Audit
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Strategy formulation and Operations set up or Revamp
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Monthly Performance Review and Planning
CRM Vendor/Software Selection and Implementation
With a wide range of CRM platforms (Sales CRM, Marketing CRM, Customer Service CRM or a combination of all three), addressing different types of organizations (B2B, B2C, Ecommerce), you may find it difficult to chose and implement the right one for your business. We’ll help with CRM vendor selection, the pros and cons of available CRM systems versus custom CRM development, by building a business case covering cost, outcomes, Return On Marketing Investment (ROMI). Once the selection is made, we design automated sales, marketing and customer service processes and workflows in the solution. To address any adoption barriers, we conduct Organizational Change Management (OCM) workshops to assess the skills and train your team to achieve a high level of engagement. Before migration, data analysis is conducted and ensure clean accurate records are uploaded to the system. Our support continues until project success.